Pay-Per-Click (PPC) is a digital advertising model where businesses pay a fee each time someone clicks on their ad. It’s a way to buy website traffic instead of earning it organically.
How PPC Works
- Ad Placement: Ads appear on platforms like Google, Facebook, or Instagram.
- Target Audience: You choose who sees your ads based on location, interests, or search terms.
- Payment: You pay only when someone clicks on your ad.
Why PPC is Effective
- Instant Visibility: Your business appears at the top of search results.
- Targeted Reach: Focus on people searching for exactly what you offer.
- Cost Control: Set daily budgets and pay only for results.
Example
If you own a bakery, you could run a PPC ad targeting “best bakery near me.” Your ad shows up on Google, and you only pay when someone clicks on it.
PPC is a powerful way to drive traffic, generate leads, and boost sales quickly!
EASE MARKETING CORP. 